"Social Marketing" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society.
Below are MeSH descriptors whose meaning is more general than "Social Marketing".
Below are MeSH descriptors whose meaning is more specific than "Social Marketing".
This graph shows the total number of publications written about "Social Marketing" by people in this website by year, and whether "Social Marketing" was a major or minor topic of these publications.
To see the data from this visualization as text, click here.
|Year||Major Topic||Minor Topic||Total|
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Below are the most recent publications written about "Social Marketing" by people in Profiles.
Whiteley JA, Faro JM, Mavredes M, Hayman LL, Napolitano MA. Application of social marketing to recruitment for a digital weight management intervention for young adults. Transl Behav Med. 2021 03 16; 11(2):484-494.
Sadasivam RS, Cutrona SL, Luger TM, Volz E, Kinney R, Rao SR, Allison JJ, Houston TK. Share2Quit: Online Social Network Peer Marketing of Tobacco Cessation Systems. Nicotine Tob Res. 2017 Mar 01; 19(3):314-323.
Rosenberg H, Bonar EE, Hoffmann E, Kryszak E, Young KM, Kraus SW, Ashrafioun L, Bannon EE, Pavlick M. Assessing university students' self-efficacy to employ alcohol-related harm reduction strategies. J Am Coll Health. 2011; 59(8):736-42.
Li W, Land T, Zhang Z, Keithly L, Kelsey JL. Small-area estimation and prioritizing communities for tobacco control efforts in Massachusetts. Am J Public Health. 2009 Mar; 99(3):470-9.
Varadarajan V, Ganz A. VolunteerGet--a novel information system for engaging society in volunteering for emergency care. Annu Int Conf IEEE Eng Med Biol Soc. 2008; 2008:747-50.