Marketing of Health Services
"Marketing of Health Services" is a descriptor in the National Library of Medicine's controlled vocabulary thesaurus,
MeSH (Medical Subject Headings). Descriptors are arranged in a hierarchical structure,
which enables searching at various levels of specificity.
Application of marketing principles and techniques to maximize the use of health care resources.
|Marketing of Health Services
- Marketing of Health Services
- Services, Health Marketing
- Marketing, Health Services
- Health Services Marketing
- Marketing Services, Health
- Health Marketing Service
- Health Marketing Services
- Marketing Service, Health
Below are MeSH descriptors whose meaning is more general than "Marketing of Health Services".
Below are MeSH descriptors whose meaning is more specific than "Marketing of Health Services".
This graph shows the total number of publications written about "Marketing of Health Services" by people in this website by year, and whether "Marketing of Health Services" was a major or minor topic of these publications.
To see the data from this visualization as text, click here.
|Year||Major Topic||Minor Topic||Total|
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Below are the most recent publications written about "Marketing of Health Services" by people in Profiles.
Pimentel CB, Donovan JL, Field TS, Gurwitz JH, Harrold LR, Kanaan AO, Lemay CA, Mazor KM, Tjia J, Briesacher BA. Use of atypical antipsychotics in nursing homes and pharmaceutical marketing. J Am Geriatr Soc. 2015 Feb; 63(2):297-301.
Hurwitz AG, Farrow PR, Preer G, Philipp BL. Bag free in the Bay State. Breastfeed Med. 2014 Jun; 9(5):257-60.
Sadasivam RS, Cutrona SL, Volz E, Rao SR, Houston TK. Web-based peer-driven chain referrals for smoking cessation. Stud Health Technol Inform. 2013; 192:357-61.
Kiefe C, Allison J. Health, market forces, and debate in medical care: room for controversy. Med Care. 2011 Mar; 49(3):231.
Estrada CA, Krishnamoorthy P, Smith A, Staton L, Korf MJ, Allison JJ, Houston TK. Marketing to increase participation in a Web-based continuing medical education cultural competence curriculum. J Contin Educ Health Prof. 2011; 31(1):21-7.
Cutrona SL, Woolhandler S, Lasser KE, Bor DH, McCormick D, Himmelstein DU. Characteristics of recipients of free prescription drug samples: a nationally representative analysis. Am J Public Health. 2008 Feb; 98(2):284-9.
Parrott R, Volkman J, Ghetian C, Weiner J, Raup-Krieger J, Parrott J. Memorable messages about genes and health: implications for direct-to-consumer marketing of genetic tests and therapies. Health Mark Q. 2008; 25(1-2):8-32.
Varadarajan V, Ganz A. VolunteerGet--a novel information system for engaging society in volunteering for emergency care. Annu Int Conf IEEE Eng Med Biol Soc. 2008; 2008:747-50.
Salant T, Santry HP. Internet marketing of bariatric surgery: contemporary trends in the medicalization of obesity. Soc Sci Med. 2006 May; 62(10):2445-57.
Makowski SK. Assessing local market and organizational readiness for the integration of complementary and alternative medicine into ambulatory care centers. J Ambul Care Manage. 2004 Jan-Mar; 27(1):4-11.