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Rashelle B Hayes PhD

TitleAdjunct Associate Professor
InstitutionUMass Chan Medical School
DepartmentPopulation and Quantitative Health Sciences
AddressUniversity of Massachusetts Medical School
55 Lake Ave North
Worcester MA 01605
Phone508-856-7583
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    Other Positions
    InstitutionT.H. Chan School of Medicine
    DepartmentPopulation and Quantitative Health Sciences
    DivisionPreventive And Behavioral Medicine


    Collapse Biography 
    Collapse education and training
    Duke University, Durham, NC, United StatesBSPsychology
    Virginia Commonwealth University, Richmond, VA, United StatesMSClinical Psychology
    Virginia Commonwealth University, Richmond, VA, United StatesPHDClinical Psychology

    Collapse Overview 
    Collapse overview

    Dr. Hayes received her PhD in clinical psychology from Virginia Commonwealth University, Richmond, VA and completed an internship in health psychology at Rush University Medical Center, Chicago, IL. She completed post-doctoral training in behavioral medicine from Brown University/The Miriam Hospital.

    Specific research interests include: developing and examining smoking cessation treatment for underserved populations and populations with medical co-morbidities; implementing treatment in the context of teachable moments and in hospital/primary-care clinic settings; augmenting risk perceptions and tailoring health communication messages to motivate cessation behavior; and training health care providers/medical students to implement clinical practice guidelines in tobacco treatment. She also has interests in population use of alternative tobacco products, tobacco regulatory science, and the use of behavioral counseling and technology to promote health behavior change.

    Research Support

    Ongoing Research

    5 R01 CA136888-03 (NIH/NCI) J. Ockene (PI) 07/06/09 – 05/31/14

    RCT for Smoking Cessation in Medical Schools

    AIMS: Brief physician-delivered tobacco treatment commonly known as “the 5As”, is an evidence-based intervention demonstrated to double a smoker’s likelihood of quitting. Using a pair-matched, randomized group-controlled design (implemented in 10 medical schools), we are comparing two methods of teaching the 5As to medical students: 1) traditional medical education (TE), and 2) multi-modal education (MME) that adds two components to TE: a web-based instructional program for students and preceptor training. The primary outcome is observed tobacco treatment counseling skills of medical students as measured by the Objective Structured Clinical Examination. A secondary outcome is self-reported tobacco treatment counseling skill level.

    Role: Co-Investigator

    UMASS Dean’s Project Fund R. Hayes (PI) 09/15/12 --09/14/13

    Smoking Profiles and Trajectories of Adult Nondaily Smokers

    AIMS: Clinical guidelines do not exist for nondaily smokers. This research uses a national sample of adult nondaily smokers stratified by ethnicity (e.g. African-American, Latino, and Caucasian) to identify subcategories of nondaily smokers. It also examines smoking behavior over time (6 month follow-up). This information will be used to examine possible intervention methods to help nondaily smokers to quit permanently.

    Role: PI

    UMCCTS (NIH U54 CTSA) LI (PI) 08/01/12-07/31/13

    Residential Environment And Coronary Heart Disease Risk Factors (REACH) Pilot Study

    AIMS: This pilot project develops and tests new instruments for surveying food purchasing behaviors and use of exercise places among older women. The study will test a battery of dietary and physical activity instruments among 100 community-dwelling older women.

    Role: Co-Investigator

    National Science Foundation (NSF) HRD-120859 Ockene (PI) 09/15/12- 08/31/15

    Creation and Development of the Quantitative Subtle Gender Bias Index (SGBI) to Better Understand Micro-inequities within the Academic Setting

    AIMS: This project will use both quantitative and qualitative methods to develop and evaluate the reliability and validity of a questionnaire, SGBI, that focuses on quantifying micro-inequities that affect the advancement of women into visible STEM leadership roles in research, professional societies, and academic administration.

    Role: Co-Investigator

    Completed Research

    5 R01CA136888-03 (NIH/NCI) J. Ockene (PI) 06/01/2010 - 05/31/12

    Supplement for RCT for Smoking Cessation in Medical Schools

    Use of an E-mail Reminder System with Academic Detailing to Increase Preceptor Adherence to AHRQ Tobacco Treatment Guidelines within Medical Schools

    AIMS: This supplement is to develop and measure the effect of Academic Detailing in the RCT.

    Role: Candidate/PI

    IRG93033 (ACS)-Institutional Hayes (PI) 05/31/10-5/31/12

    Characteristics and Patterns of Smoking Among Adult Non-daily Smokers

    AIMS: Using mixed methods, the study will explore the barriers and facilitators of smoking cessation behavior and other qualities of non-daily smokers.

    Role: PI



    Collapse Bibliographic 
    Collapse selected publications
    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.
    Newest   |   Oldest   |   Most Cited   |   Most Discussed   |   Timeline   |   Field Summary   |   Plain Text
    PMC Citations indicate the number of times the publication was cited by articles in PubMed Central, and the Altmetric score represents citations in news articles and social media. (Note that publications are often cited in additional ways that are not shown here.) Fields are based on how the National Library of Medicine (NLM) classifies the publication's journal and might not represent the specific topic of the publication. Translation tags are based on the publication type and the MeSH terms NLM assigns to the publication. Some publications (especially newer ones and publications not in PubMed) might not yet be assigned Field or Translation tags.) Click a Field or Translation tag to filter the publications.
    1. Hohl SD, Shoenbill KA, Taylor KL, Minion M, Bates-Pappas GE, Hayes RB, Nolan MB, Simmons VN, Steinberg MB, Park ER, Ashing K, Beneventi D, Cox LS, Goldstein AO, King A, Kotsen C, Presant CA, Sherman SE, Sheffer CE, Warren GW, Adsit RT, Bird JE, D'Angelo H, Fiore MC, Nguyen CVT, Pauk D, Rolland B, Rigotti NA. The Impact of the COVID-19 Pandemic on Tobacco Treatment Program Implementation at NCI-Designated Cancer Centers. Nicotine Tob Res. 2022 Jul 02. PMID: 35778237.
      Citations:    Fields:    
    2. Wheeler DC, Do EK, Hayes RB, Hughes C, Fuemmeler BF. Evaluation of neighborhood deprivation and store characteristics in relation to tobacco retail outlet sales violations. PLoS One. 2021; 16(7):e0254443. PMID: 34270555.
      Citations: 3     Fields:    Translation:HumansAnimals
    3. Do EK, Bradley KC, Fugate-Laus K, Kaur K, Halquist MS, Ray L, Pope MA, Hayes RB, Wheeler DC, Fuemmeler BF. An examination of social and environmental determinants of secondhand smoke exposure among non-smoking adolescents. Tob Prev Cessat. 2021; 7:20. PMID: 33728387.
      Citations:    
    4. Berg CJ, Barker DC, Meyers C, Weber A, Park AJ, Patterson A, Dorvil S, Fairman RT, Huang J, Sussman S, Livingston MD, Wagener TL, Hayes RB, Pulvers K, Getachew B, Schleicher N, Henriksen L. Exploring the Point-of-Sale Among Vape Shops Across the United States: Audits Integrating a Mystery Shopper Approach. Nicotine Tob Res. 2021 02 16; 23(3):495-504. PMID: 32149340.
      Citations: 10     Fields:    Translation:Humans
    5. Berg CJ, Barker DC, Sussman S, Getachew B, Pulvers K, Wagener TL, Hayes RB, Henriksen L. Vape Shop Owners/Managers' Opinions About FDA Regulation of E-Cigarettes. Nicotine Tob Res. 2021 02 16; 23(3):535-542. PMID: 32722808.
      Citations: 6     Fields:    Translation:Humans
    6. Do EK, Fugate-Laus K, Fallavollita W, Conklin S, Hayes RB, Wheeler DC, Fuemmeler BF. Determinants of Youth-Reported Past 30-Day Tobacco Use. J Community Health. 2020 10; 45(5):954-964. PMID: 32246411.
      Citations: 1     Fields:    Translation:Humans
    7. Berg CJ, Getachew B, Pulvers K, Sussman S, Wagener TL, Meyers C, Park A, Dorvil S, Patterson A, Weber A, Hayes RB, Barker DC, Henriksen L. Vape shop owners'/managers' attitudes about CBD, THC, and marijuana legal markets. Prev Med Rep. 2020 Dec; 20:101208. PMID: 32995147.
      Citations:    
    8. Wheeler DC, Do EK, Hayes RB, Fugate-Laus K, Fallavollita WL, Hughes C, Fuemmeler BF. Neighborhood Disadvantage and Tobacco Retail Outlet and Vape Shop Outlet Rates. Int J Environ Res Public Health. 2020 04 21; 17(8). PMID: 32326297.
      Citations: 9     Fields:    
    9. Soule EK, Plunk AD, Harrell PT, Hayes RB, Edwards KC. Longitudinal Analysis of Associations Between Reasons for Electronic Cigarette Use and Change in Smoking Status Among Adults in the Population Assessment of Tobacco and Health Study. Nicotine Tob Res. 2020 04 21; 22(5):663-671. PMID: 30698815.
      Citations: 7     Fields:    Translation:Humans
    10. Wade JB, Hayes RB, Wade JH, Bekenstein JW, Williams KD, Bajaj JS. Associations between Religiosity, Spirituality, and Happiness among Adults Living with Neurological Illness. Geriatrics (Basel). 2018 Jun 23; 3(3). PMID: 31011073.
      Citations:    
    11. Jake-Schoffman DE, Silfee VJ, Waring ME, Boudreaux ED, Sadasivam RS, Mullen SP, Carey JL, Hayes RB, Ding EY, Bennett GG, Pagoto SL. Methods for Evaluating the Content, Usability, and Efficacy of Commercial Mobile Health Apps. JMIR Mhealth Uhealth. 2017 Dec 18; 5(12):e190. PMID: 29254914.
      Citations: 42     Fields:    
    12. Ockene JK, Ashe KM, Hayes RB, Churchill LC, Crawford SL, Geller AC, Jolicoeur D, Olendzki BC, Basco MT, Pendharkar JA, Ferguson KJ, Guck TP, Margo KL, Okuliar CA, Shaw MA, Soleymani T, Stadler DD, Warrier SS, Pbert L. Design and rationale of the medical students learning weight management counseling skills (MSWeight) group randomized controlled trial. Contemp Clin Trials. 2018 01; 64:58-66. PMID: 29128651.
      Citations: 4     Fields:    Translation:Humans
    13. Procter-Gray E, Olendzki B, Kane K, Churchill L, Hayes RB, Aguirre A, Kang HJ, Li W. Comparison of Dietary Quality Assessment Using Food Frequency Questionnaire and 24-hour-recalls in Older Men and Women. AIMS Public Health. 2017; 4(4):326-346. PMID: 29546221.
      Citations:    
    14. Ockene JK, Hayes RB, Churchill LC, Crawford SL, Jolicoeur DG, Murray DM, Shoben AB, David SP, Ferguson KJ, Huggett KN, Adams M, Okuliar CA, Gross RL, Bass PF, Greenberg RB, Leone FT, Okuyemi KS, Rudy DW, Waugh JB, Geller AC. Teaching Medical Students to Help Patients Quit Smoking: Outcomes of a 10-School Randomized Controlled Trial. J Gen Intern Med. 2016 Feb; 31(2):172-181. PMID: 26391030.
      Citations: 19     Fields:    Translation:Humans
    15. Pagoto SL, Waring ME, Schneider KL, Oleski JL, Olendzki E, Hayes RB, Appelhans BM, Whited MC, Busch AM, Lemon SC. Twitter-Delivered Behavioral Weight-Loss Interventions: A Pilot Series. JMIR Res Protoc. 2015 Oct 23; 4(4):e123. PMID: 26500186.
      Citations:    
    16. Xiao RS, Hayes RB, Waring ME, Geller AC, Churchill LC, Okuyemi KS, Adams M, Huggett KN, Ockene JK. Tobacco counseling experience prior to starting medical school, tobacco treatment self-efficacy and knowledge among first-year medical students in the United States. Prev Med. 2015 Apr; 73:119-24. PMID: 25666737.
      Citations: 3     Fields:    Translation:Humans
    17. Hayes RB, Geller AC, Crawford SL, Jolicoeur DG, Churchill LC, Okuyemi KS, David SP, Adams M, Waugh J, Allen SS, Leone FT, Fauver R, Leung K, Liu Q, Ockene JK. Medical school curriculum characteristics associated with intentions and frequency of tobacco dependence treatment among 3rd year U.S. medical students. Prev Med. 2015 Mar; 72:56-63. PMID: 25572623.
      Citations: 5     Fields:    Translation:Humans
    18. Mazor KM, Jolicoeur D, Hayes RB, Geller AC, Churchill L, Ockene JK. Assessing Medical Students' Tobacco Dependence Treatment Skills Using a Detailed Behavioral Checklist. Teach Learn Med. 2015; 27(3):292-8. PMID: 26158331.
      Citations: 4     Fields:    Translation:Humans
    19. Choo EK, Beauchamp G, Beaudoin FL, Bernstein E, Bernstein J, Bernstein SL, Broderick KB, Cannon RD, D'Onofrio G, Greenberg MR, Hawk K, Hayes RB, Jacquet GA, Lippmann MJ, Rhodes KV, Watts SH, Boudreaux ED. A research agenda for gender and substance use disorders in the emergency department. Acad Emerg Med. 2014 Dec; 21(12):1438-46. PMID: 25444022.
      Citations: 8     Fields:    Translation:Humans
    20. Boudreaux ED, Waring ME, Hayes RB, Sadasivam RS, Mullen S, Pagoto S. Evaluating and selecting mobile health apps: strategies for healthcare providers and healthcare organizations. Transl Behav Med. 2014 Dec; 4(4):363-71. PMID: 25584085.
      Citations: 83     Fields:    
    21. Pulvers K, Hayes RB, Scheuermann TS, Romero DR, Emami AS, Resnicow K, Olendzki E, Person SD, Ahluwalia JS. Tobacco Use, Quitting Behavior, and Health Characteristics Among Current Electronic Cigarette Users in a National Tri-Ethnic Adult Stable Smoker Sample. Nicotine Tob Res. 2015 Sep; 17(9):1085-95. PMID: 25385875.
      Citations: 27     Fields:    Translation:Humans
    22. Hayes RB, Geller A, Churchill L, Jolicoeur D, Murray DM, Shoben A, David SP, Adams M, Okuyemi K, Fauver R, Gross R, Leone F, Xiao R, Waugh J, Crawford S, Ockene JK. Teaching tobacco dependence treatment and counseling skills during medical school: rationale and design of the Medical Students helping patients Quit tobacco (MSQuit) group randomized controlled trial. Contemp Clin Trials. 2014 Mar; 37(2):284-93. PMID: 24486635.
      Citations: 7     Fields:    Translation:Humans
    23. Land T, Keithly L, Kane K, Chen L, Paskowsky M, Cullen D, Hayes RB, Li W. Recent increases in efficiency in cigarette nicotine delivery: implications for tobacco control. Nicotine Tob Res. 2014 Jun; 16(6):753-8. PMID: 24420328.
      Citations: 7     Fields:    Translation:Animals
    24. Khariwala SS, Scheuermann TS, Berg CJ, Hayes RB, Nollen NL, Thomas JL, Guo H, Ahluwalia JS, Benowitz NL. Cotinine and tobacco-specific carcinogen exposure among nondaily smokers in a multiethnic sample. Nicotine Tob Res. 2014 May; 16(5):600-5. PMID: 24297808.
      Citations: 9     Fields:    Translation:Humans
    25. Geller AC, Hayes RB, Leone F, Churchill LC, Leung K, Reed G, Jolicoeur D, Okuliar C, Adams M, Murray DM, Liu Q, Waugh J, David S, Ockene JK. Tobacco dependence treatment teaching by medical school clerkship preceptors: survey responses from more than 1,000 US medical students. Prev Med. 2013 Aug; 57(2):81-6. PMID: 23623894.
      Citations: 8     Fields:    Translation:Humans
    26. Holahan CK, Holahan CJ, North RJ, Hayes RB, Powers DA, Ockene JK. Smoking status, physical health-related quality of life, and mortality in middle-aged and older women. Nicotine Tob Res. 2013 Mar; 15(3):662-9. PMID: 22965789.
      Citations: 14     Fields:    Translation:Humans
    27. Hayes RB, Borrelli B. Differences between Latino daily light and heavier smokers in smoking attitudes, risk perceptions, and smoking cessation outcome. Nicotine Tob Res. 2013 Jan; 15(1):103-11. PMID: 22589424.
      Citations: 9     Fields:    Translation:Humans
    28. Berg CJ, Ling PM, Hayes RB, Berg E, Nollen N, Nehl E, Choi WS, Ahluwalia JS. Smoking frequency among current college student smokers: distinguishing characteristics and factors related to readiness to quit smoking. Health Educ Res. 2012 Feb; 27(1):141-50. PMID: 22156071.
      Citations: 31     Fields:    Translation:Humans
    29. Holahan CJ, North RJ, Holahan CK, Hayes RB, Powers DA, Ockene JK. Social influences on smoking in middle-aged and older women. Psychol Addict Behav. 2012 Sep; 26(3):519-26. PMID: 22004130.
      Citations: 11     Fields:    Translation:Humans
    30. Borrelli B, Hayes RB, Gregor K, Lee CS, McQuaid EL. Differences in smoking behavior and attitudes among Puerto Rican, Dominican, and non-Latino white caregivers of children with asthma. Am J Health Promot. 2011 May-Jun; 25(5 Suppl):S91-5. PMID: 21510794.
      Citations: 7     Fields:    Translation:Humans
    31. Holahan CK, Holahan CJ, Powers DA, Hayes RB, Marti CN, Ockene JK. Depressive symptoms and smoking in middle-aged and older women. Nicotine Tob Res. 2011 Aug; 13(8):722-31. PMID: 21504881.
      Citations: 8     Fields:    Translation:Humans
    32. Borrelli B, Hayes RB, Dunsiger S, Fava JL. Risk perception and smoking behavior in medically ill smokers: a prospective study. Addiction. 2010 Jun; 105(6):1100-8. PMID: 20331572.
      Citations: 60     Fields:    Translation:Humans
    33. Lee CS, Hayes RB, McQuaid EL, Borrelli B. Predictors of retention in smoking cessation treatment among Latino smokers in the Northeast United States. Health Educ Res. 2010 Aug; 25(4):687-97. PMID: 20237106.
      Citations: 16     Fields:    Translation:Humans
    34. Hayes RB, Dunsiger S, Borrelli B. The influence of quality of life and depressed mood on smoking cessation among medically ill smokers. J Behav Med. 2010 Jun; 33(3):209-18. PMID: 20204491.
      Citations: 11     Fields:    Translation:Humans
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