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Rashelle B Hayes PhD

TitleAdjunct Associate Professor
InstitutionUniversity of Massachusetts Medical School
DepartmentPopulation and Quantitative Health Sciences
AddressUniversity of Massachusetts Medical School
55 Lake Ave North
Worcester MA 01605
Phone508-856-7583
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    Other Positions
    InstitutionUMMS - School of Medicine
    DepartmentPopulation and Quantitative Health Sciences


    Collapse Biography 
    Collapse education and training
    Duke University, Durham, NC, United StatesBSPsychology
    Virginia Commonwealth University, Richmond, VA, United StatesMSClinical Psychology
    Virginia Commonwealth University, Richmond, VA, United StatesPHDClinical Psychology

    Collapse Overview 
    Collapse overview

    Dr. Hayes received her PhD in clinical psychology from Virginia Commonwealth University, Richmond, VA and completed an internship in health psychology at Rush University Medical Center, Chicago, IL. She completed post-doctoral training in behavioral medicine from Brown University/The Miriam Hospital.

    Specific research interests include: developing and examining smoking cessation treatment for underserved populations and populations with medical co-morbidities; implementing treatment in the context of teachable moments and in hospital/primary-care clinic settings; augmenting risk perceptions and tailoring health communication messages to motivate cessation behavior; and training health care providers/medical students to implement clinical practice guidelines in tobacco treatment. She also has interests in population use of alternative tobacco products, tobacco regulatory science, and the use of behavioral counseling and technology to promote health behavior change.

    Research Support

    Ongoing Research

    5 R01 CA136888-03 (NIH/NCI) J. Ockene (PI) 07/06/09 – 05/31/14

    RCT for Smoking Cessation in Medical Schools

    AIMS: Brief physician-delivered tobacco treatment commonly known as “the 5As”, is an evidence-based intervention demonstrated to double a smoker’s likelihood of quitting. Using a pair-matched, randomized group-controlled design (implemented in 10 medical schools), we are comparing two methods of teaching the 5As to medical students: 1) traditional medical education (TE), and 2) multi-modal education (MME) that adds two components to TE: a web-based instructional program for students and preceptor training. The primary outcome is observed tobacco treatment counseling skills of medical students as measured by the Objective Structured Clinical Examination. A secondary outcome is self-reported tobacco treatment counseling skill level.

    Role: Co-Investigator

    UMASS Dean’s Project Fund R. Hayes (PI) 09/15/12 --09/14/13

    Smoking Profiles and Trajectories of Adult Nondaily Smokers

    AIMS: Clinical guidelines do not exist for nondaily smokers. This research uses a national sample of adult nondaily smokers stratified by ethnicity (e.g. African-American, Latino, and Caucasian) to identify subcategories of nondaily smokers. It also examines smoking behavior over time (6 month follow-up). This information will be used to examine possible intervention methods to help nondaily smokers to quit permanently.

    Role: PI

    UMCCTS (NIH U54 CTSA) LI (PI) 08/01/12-07/31/13

    Residential Environment And Coronary Heart Disease Risk Factors (REACH) Pilot Study

    AIMS: This pilot project develops and tests new instruments for surveying food purchasing behaviors and use of exercise places among older women. The study will test a battery of dietary and physical activity instruments among 100 community-dwelling older women.

    Role: Co-Investigator

    National Science Foundation (NSF) HRD-120859 Ockene (PI) 09/15/12- 08/31/15

    Creation and Development of the Quantitative Subtle Gender Bias Index (SGBI) to Better Understand Micro-inequities within the Academic Setting

    AIMS: This project will use both quantitative and qualitative methods to develop and evaluate the reliability and validity of a questionnaire, SGBI, that focuses on quantifying micro-inequities that affect the advancement of women into visible STEM leadership roles in research, professional societies, and academic administration.

    Role: Co-Investigator

    Completed Research

    5 R01CA136888-03 (NIH/NCI) J. Ockene (PI) 06/01/2010 - 05/31/12

    Supplement for RCT for Smoking Cessation in Medical Schools

    Use of an E-mail Reminder System with Academic Detailing to Increase Preceptor Adherence to AHRQ Tobacco Treatment Guidelines within Medical Schools

    AIMS: This supplement is to develop and measure the effect of Academic Detailing in the RCT.

    Role: Candidate/PI

    IRG93033 (ACS)-Institutional Hayes (PI) 05/31/10-5/31/12

    Characteristics and Patterns of Smoking Among Adult Non-daily Smokers

    AIMS: Using mixed methods, the study will explore the barriers and facilitators of smoking cessation behavior and other qualities of non-daily smokers.

    Role: PI




    Collapse Bibliographic 
    Collapse selected publications
    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.
    List All   |   Timeline
    1. Soule EK, Plunk AD, Harrell PT, Hayes RB, Edwards KC. Longitudinal analysis of associations between reasons for electronic cigarette use and change in smoking status among adults in the Population Assessment of Tobacco and Health Study. Nicotine Tob Res. 2019 Jan 29. PMID: 30698815.
      View in: PubMed
    2. Wade JB, Hayes RB, Wade JH, Bekenstein JW, Williams KD, Bajaj JS. Associations between Religiosity, Spirituality, and Happiness among Adults Living with Neurological Illness. Geriatrics (Basel). 2018 Jun 23; 3(3). PMID: 31011073.
      View in: PubMed
    3. Jake-Schoffman DE, Silfee VJ, Waring ME, Boudreaux ED, Sadasivam RS, Mullen SP, Carey JL, Hayes RB, Ding EY, Bennett GG, Pagoto SL. Methods for Evaluating the Content, Usability, and Efficacy of Commercial Mobile Health Apps. JMIR Mhealth Uhealth. 2017 Dec 18; 5(12):e190. PMID: 29254914.
      View in: PubMed
    4. Ockene JK, Ashe KM, Hayes RB, Churchill LC, Crawford SL, Geller AC, Jolicoeur D, Olendzki BC, Basco MT, Pendharkar JA, Ferguson KJ, Guck TP, Margo KL, Okuliar CA, Shaw MA, Soleymani T, Stadler DD, Warrier SS, Pbert L. Design and rationale of the medical students learning weight management counseling skills (MSWeight) group randomized controlled trial. Contemp Clin Trials. 2018 Jan; 64:58-66. PMID: 29128651.
      View in: PubMed
    5. Procter-Gray E, Olendzki B, Kane K, Churchill L, Hayes RB, Aguirre A, Kang HJ, Li W. Comparison of Dietary Quality Assessment Using Food Frequency Questionnaire and 24-hour-recalls in Older Men and Women. AIMS Public Health. 2017; 4(4):326-346. PMID: 29546221.
      View in: PubMed
    6. Ockene JK, Hayes RB, Churchill LC, Crawford SL, Jolicoeur DG, Murray DM, Shoben AB, David SP, Ferguson KJ, Huggett KN, Adams M, Okuliar CA, Gross RL, Bass PF, Greenberg RB, Leone FT, Okuyemi KS, Rudy DW, Waugh JB, Geller AC. Teaching Medical Students to Help Patients Quit Smoking: Outcomes of a 10-School Randomized Controlled Trial. J Gen Intern Med. 2016 Feb; 31(2):172-81. PMID: 26391030.
      View in: PubMed
    7. Pagoto SL, Waring ME, Schneider KL, Oleski JL, Olendzki E, Hayes RB, Appelhans BM, Whited MC, Busch AM, Lemon SC. Twitter-Delivered Behavioral Weight-Loss Interventions: A Pilot Series. JMIR Res Protoc. 2015 Oct 23; 4(4):e123. PMID: 26500186.
      View in: PubMed
    8. Xiao RS, Hayes RB, Waring ME, Geller AC, Churchill LC, Okuyemi KS, Adams M, Huggett KN, Ockene JK. Tobacco counseling experience prior to starting medical school, tobacco treatment self-efficacy and knowledge among first-year medical students in the United States. Prev Med. 2015 Apr; 73:119-24. PMID: 25666737.
      View in: PubMed
    9. Hayes RB, Geller AC, Crawford SL, Jolicoeur DG, Churchill LC, Okuyemi KS, David SP, Adams M, Waugh J, Allen SS, Leone FT, Fauver R, Leung K, Liu Q, Ockene JK. Medical school curriculum characteristics associated with intentions and frequency of tobacco dependence treatment among 3rd year U.S. medical students. Prev Med. 2015 Mar; 72:56-63. PMID: 25572623.
      View in: PubMed
    10. Mazor KM, Jolicoeur D, Hayes RB, Geller AC, Churchill L, Ockene JK. Assessing Medical Students' Tobacco Dependence Treatment Skills Using a Detailed Behavioral Checklist. Teach Learn Med. 2015; 27(3):292-8. PMID: 26158331.
      View in: PubMed
    11. Choo EK, Beauchamp G, Beaudoin FL, Bernstein E, Bernstein J, Bernstein SL, Broderick KB, Cannon RD, D'Onofrio G, Greenberg MR, Hawk K, Hayes RB, Jacquet GA, Lippmann MJ, Rhodes KV, Watts SH, Boudreaux ED. A research agenda for gender and substance use disorders in the emergency department. Acad Emerg Med. 2014 Dec; 21(12):1438-46. PMID: 25444022.
      View in: PubMed
    12. Boudreaux ED, Waring ME, Hayes RB, Sadasivam RS, Mullen S, Pagoto S. Evaluating and selecting mobile health apps: strategies for healthcare providers and healthcare organizations. Transl Behav Med. 2014 Dec; 4(4):363-71. PMID: 25584085.
      View in: PubMed
    13. Pulvers K, Hayes RB, Scheuermann TS, Romero DR, Emami AS, Resnicow K, Olendzki E, Person SD, Ahluwalia JS. Tobacco Use, Quitting Behavior, and Health Characteristics Among Current Electronic Cigarette Users in a National Tri-Ethnic Adult Stable Smoker Sample. Nicotine Tob Res. 2015 Sep; 17(9):1085-95. PMID: 25385875.
      View in: PubMed
    14. Hayes RB, Geller A, Churchill L, Jolicoeur D, Murray DM, Shoben A, David SP, Adams M, Okuyemi K, Fauver R, Gross R, Leone F, Xiao R, Waugh J, Crawford S, Ockene JK. Teaching tobacco dependence treatment and counseling skills during medical school: rationale and design of the Medical Students helping patients Quit tobacco (MSQuit) group randomized controlled trial. Contemp Clin Trials. 2014 Mar; 37(2):284-93. PMID: 24486635.
      View in: PubMed
    15. Land T, Keithly L, Kane K, Chen L, Paskowsky M, Cullen D, Hayes RB, Li W. Recent increases in efficiency in cigarette nicotine delivery: implications for tobacco control. Nicotine Tob Res. 2014 Jun; 16(6):753-8. PMID: 24420328.
      View in: PubMed
    16. Khariwala SS, Scheuermann TS, Berg CJ, Hayes RB, Nollen NL, Thomas JL, Guo H, Ahluwalia JS, Benowitz NL. Cotinine and tobacco-specific carcinogen exposure among nondaily smokers in a multiethnic sample. Nicotine Tob Res. 2014 May; 16(5):600-5. PMID: 24297808.
      View in: PubMed
    17. Geller AC, Hayes RB, Leone F, Churchill LC, Leung K, Reed G, Jolicoeur D, Okuliar C, Adams M, Murray DM, Liu Q, Waugh J, David S, Ockene JK. Tobacco dependence treatment teaching by medical school clerkship preceptors: survey responses from more than 1,000 US medical students. Prev Med. 2013 Aug; 57(2):81-6. PMID: 23623894.
      View in: PubMed
    18. Holahan CK, Holahan CJ, North RJ, Hayes RB, Powers DA, Ockene JK. Smoking status, physical health-related quality of life, and mortality in middle-aged and older women. Nicotine Tob Res. 2013 Mar; 15(3):662-9. PMID: 22965789.
      View in: PubMed
    19. Hayes RB, Borrelli B. Differences between Latino daily light and heavier smokers in smoking attitudes, risk perceptions, and smoking cessation outcome. Nicotine Tob Res. 2013 Jan; 15(1):103-11. PMID: 22589424.
      View in: PubMed
    20. Berg CJ, Ling PM, Hayes RB, Berg E, Nollen N, Nehl E, Choi WS, Ahluwalia JS. Smoking frequency among current college student smokers: distinguishing characteristics and factors related to readiness to quit smoking. Health Educ Res. 2012 Feb; 27(1):141-50. PMID: 22156071.
      View in: PubMed
    21. Holahan CJ, North RJ, Holahan CK, Hayes RB, Powers DA, Ockene JK. Social influences on smoking in middle-aged and older women. Psychol Addict Behav. 2012 Sep; 26(3):519-26. PMID: 22004130.
      View in: PubMed
    22. Borrelli B, Hayes RB, Gregor K, Lee CS, McQuaid EL. Differences in smoking behavior and attitudes among Puerto Rican, Dominican, and non-Latino white caregivers of children with asthma. Am J Health Promot. 2011 May-Jun; 25(5 Suppl):S91-5. PMID: 21510794.
      View in: PubMed
    23. Holahan CK, Holahan CJ, Powers DA, Hayes RB, Marti CN, Ockene JK. Depressive symptoms and smoking in middle-aged and older women. Nicotine Tob Res. 2011 Aug; 13(8):722-31. PMID: 21504881.
      View in: PubMed
    24. Borrelli B, Hayes RB, Dunsiger S, Fava JL. Risk perception and smoking behavior in medically ill smokers: a prospective study. Addiction. 2010 Jun; 105(6):1100-8. PMID: 20331572.
      View in: PubMed
    25. Lee CS, Hayes RB, McQuaid EL, Borrelli B. Predictors of retention in smoking cessation treatment among Latino smokers in the Northeast United States. Health Educ Res. 2010 Aug; 25(4):687-97. PMID: 20237106.
      View in: PubMed
    26. Hayes RB, Dunsiger S, Borrelli B. The influence of quality of life and depressed mood on smoking cessation among medically ill smokers. J Behav Med. 2010 Jun; 33(3):209-18. PMID: 20204491.
      View in: PubMed
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