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Last Name

John Rochford MS

InstitutionUniversity of Massachusetts Medical School
DepartmentFamily Medicine and Community Health
AddressEunice Kennedy Shriver Center
465 Medford Street, Suite 500
Charlestown MA 02129
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    Other Positions
    InstitutionUMMS - School of Medicine
    DepartmentFamily Medicine and Community Health

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    Bradford College, Bradford, MA, United StatesBAHuman Studies & Psychology
    Northeastern University, Boston, MA, United StatesMSApplied Behavior Analysis

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    .  Academic Background     

    Northeastern University: Master of Science
    • Major: Applied Behavior Analysis
    • Minor: Transition & Systems Change
    Bradford College, Bachelor of Arts
    • Major: Human Studies/Psychology
    • Minors: Literature & Spanish Language
    Center for International Studies, Toledo, Spain
    • Spanish Studies Program of the Ortega y Gasset Foundation

    Current Appointments

    INDEX Program, Eunice Kennedy Shriver Center
    INDEX Technical Services, Eunice Kennedy Shriver Center                           

    Director of Technology (Assistive Technology, Information/Dissemination, Online Learning)
    Association of University Centers on Disabilities (AUCD)
    Interdisciplinary Technical Assistance Center (ITAC) on Autism and Developmental Disabilities
    University Center for Excellence in Developmental Disabilities (UCEDD)

    Disabilities Interstitial, University of Massachusetts Medical School

    Leadership Education in Neurodevelopmental & Related Disabilities (LEND) Graduate Program
    Department of Family Medicine & Community Health
    Suffolk University Moakley Center for Public Management
    Academic Accommodations Committee

    Invited Expert, World Wide Web Consortium

    Web Content Accessibility Guidelines (WCAG) Working Group
    Cognitive and Learning Disabilities Accessibility Task Force
    Low Vision Accessibility Task Force
    Silver Community Group

    • Association of Applied Behavior Analysts International
    • Massachusetts Association for Applied Behavior Analysts
    • Accessibility Experience (AX) Working Group, Blackboard Partnership Program
    • Board of Directors, American Association on Intellectual and Developmental Disabilities, Massachusetts Chapter
    Boston Accessibility Group (Co-Founder, International-Conference Organizer, Presenter)
    • Management Team, University Center for Excellence in Developmental Disabilities (UCEDD), Eunice Kennedy Shriver Center
    International Association of Accessibility Professionals
    Visually Impaired and Blind User Group (VIBUG)


    Licensed Applied Behavior Analyst

    Professional and Research Interests

    • Artificial Intelligence (AI) driven Web text simplification on a mass scale
    • Methodology for humans to easily and reliably create simplified Web text.
    • Information and communications technology (ICT) accessibility for people with disabilities
    • ICT accessibility for people with cognitive disabilities, e.g., autism & intellectual disability
    • Instructional design of online courses and learning-management systems
    • Improving the use of digital technology by people with autism & intellectual disability
    • Application of information technology in human services

    Provider of Technology Services for Medical-School Managed Projects

    INDEX Program
    Information & Referral for People with Disabilities in Massachusetts
    • Massachusetts Network of Information Providers (MNIP)
    • Application Development (Web, Database, Mobile) for People with Disabilities
    • E-learning Development Accessible to People with Disabilities
    Mass Health Accessibility and Universal Readability
    MassHealth Web Site
    Massachusetts Child & Adolescent Needs and Strengths (CANS)
    CANS Training & Certification
    Massachusetts Aging and Disabilities Information Locator
    MADIL Web Site
    Massachusetts Patient-Centered Medical Home Initiative (PCMHI)
    Online Courses for Primary-Care Physician Practices
    Massachusetts Balancing Incentive Program (Long-Term Services & Supports)
    Mass Options Web Site
    One Care: MassHealth plus Medicare (Long-Term Services & Supports)
    Online Courses and Webinars for Primary-Care Professional Staff
    Pennsylvania Office of Developmental Programs
    My ODP Learning Management System



    • Creating Simple Web Text for People with Intellectual Disabilities and to Train Artificial Intelligence, 34th CSUN Assistive Technology Conference, Anaheim, CA 2019.
    • Cognitive Web Accessibility & Artificial Intelligence, Webinar, International Association of Accessibility Professionals, Atlanta, GA 2018.
    • How to Make Learning More Accessible and Inclusive Webinar, Worldwide, Lambda Solutions Headquarters: Vancouver, BC Canada 2018.
    • Text Simplification and User Experience
    18th International Conference on Human-Computer Interaction
    The Westin Harbour Castle Hotel, Toronto, Canada, 2016.
    • Automated Web Text Simplification: Pilot Study & IBM Watson Supercomputer
    Cognitive & Learning Disabilities Accessibility Task Force, W3C
    British Broadcasting Corporation (BBC), London, England, 2015.


    • Cognitive Web Accessibility and Automated Text Simplification
    Tech Supports for Cognition and Learning: Everyday Apps and Emerging Trends
    Mercy College Campus, Dobbs Ferry, NY, 2017.
    • Cognitive Web Accessibility: W3C Task Force & Future Research
    30th Annual International Technology and Persons with Disabilities Conference
    California State University, Northridge, San Diego, CA, 2015.
    • Work to Establish Cognitive Web Accessibility Guidelines by the World Wide Web
    Consortium & by the University of Massachusetts Medical School
    Coleman Institute for Cognitive Disabilities, University of Colorado, Boulder, CO, 2014.
    • Using Technology to Enhance Teaching, Learning, and Building a Community
    Using Technology to Meet Special Needs at College and Beyond Special Interest
    Group, University Business Technology / Vanishing Boundaries-Emerging
    Opportunities Conference, Orlando, FL, 2013.


    • Creating Simple Web Text for People with Intellectual Disabilities and to Train Artificial Intelligence, Boston Accessibility Conference, Fidelity Investments Corporate Headquarters, Boston, MA. 2018
    • Accessibility Guidelines for the Web and Other Digital Technologies, UMass Second Annual 5-University Accessibility Retreat, University of Massachusetts Lowell, Lowell, MA 2018.

    • Cognitive Web Accessibility: Eye Tracking, Machine Learning, and App Development, Boston Accessibility Conference, IBM Watson Health Global Headquarters, Cambridge, MA, 2017.
    • Web Accessibility Roundtable, Second Annual User Experience Innovation Symposium,
    Worcester Polytechnic University, Worcester, MA 2018.
    • First Interdisciplinary Workshop on Robot-Mediated Behavior Intervention
    UMASS Lowell, New England Robotics Experimentation and Validation Center
    Lowell, MA, 2017.
    • Automated ICT Text Simplification for People with Cognitive Disabilities
    Boston Accessibility Group, IBM Innovation Center, Cambridge, MA, 2015.
    • Task Force on Higher Education for Students with Intellectual Disability and
    Autism Spectrum Disorder,
    Massachusetts Joint Committee on Higher Education, Worcester, MA, 2014.
    • Developing Online Courses & a Delivery Platform for People with Cognitive Disabilities
    Boston Accessibility Group, Microsoft NERD Center, Cambridge, MA, 2012.
    • Technology Development & Information and Referral for People with Disabilities
    University of Massachusetts Medical School, Waltham, MA, 2012.


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    Publications listed below are automatically derived from MEDLINE/PubMed and other sources, which might result in incorrect or missing publications. Faculty can login to make corrections and additions.
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    1. Shojaeizadeh, M., Djamasbi, S., Chen, P., & Rochford, J. Springer International Publishing. Text Simplification and Pupillometry: An Exploratory Study. 23rd Americas Conference on Information Systems. Vancouver, British Columbia, Canada. 2017.
    2. Djamasbi, S., Shojaeizadeh, M., Chen, P., and Rochford J. Text Simplification and Generation Y: An Eye Tracking Study. Fifteenth Annual International Conference on Information Systems; Human-Computer Interaction; Management of Information Systems. Dublin, Ireland. 2016.
    3. Djamasbi, S., Rochford, J., DaBoll-Lavoie, A., Greff, T., Lally, J., & McAvoy, K. Text Simplification and User Experience. 18th International Conference on Human-Computer Interaction. Toronto, Ontario, Canada. 2016.
    4. Shojaeizadeh, M., Djamasbi, S., Rochford, J. Text Simplification and Eye Tracking. Technology Research, Education, and Opinion (TREO) Talk; Proceedings of the Americas Conference on Information Systems (AMCIS). San Diego, California, USA. 2016.
    5. Rochford, J., Chen, P., Wu, F., Djamasbi, S., Shojaeizadeh, M., Fay, P. . Automatic Information and Communications Technologies (ICT) Text Simplification for People with Cognitive Disabilities: Update. Eighth Annual Boston Accessibility Conference. Cambridge, Massachusetts, USA. 2016.
    6. Djamasbi, S., Rochford, J., DaBoll-Lavoie, A., Greff, T., Lally, J., & McAvoy, K. Text Simplification and User Experience. Foundations of Augmented Cognition: Neuroergonomics and Operational Neuroscience. Toronto, Ontario, Canada. 2016.
    7. Ping, C., Rochford, J., Kennedy, D., Djamasbi, S., Fay, P., Scott, W. Automatic Text Simplification for People with Intellectual Disabilities. International Conference on Artificial Intelligence Science and Technology (AIST). Shanghai, China. 2016.
    8. Wang, T., Chen, P., Rochford, J., & Qiang, J. Text Simplification Using Neural Machine Translation: Association for the Advancement of Artificial Intelligence (AAAI); Thirtieth AAAI Conference on Artificial Intelligence. Phoenix, Arizona, USA. 2016.
    9. Rochford, J., Chen, P., & Wang, T. Automatic Information and Communication Technologies (ICT) Text Simplification for People with Cognitive Disabilities. Sixth Annual Boston Accessibility Conference. Cambridge, Massachusetts, USA. 2015.
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